Wednesday, August 14, 2013

Using Houzz as an integral part of my design process

Things have been really busy around here, and a big part of that is due to our new relationship we have with Houzz. For almost 10 years now our firm has relied on word of mouth to get new business. But the world of social media has started to change that in a very real way. Houzz has really allowed my firm to showcase not just our work, but to "curate" a look  that demonstrates what our overall style is. This is really instrumental in allowing for potential clients to get a sense of what they can come to expect from this firm. We have found it also quite helpful in the communication aspect of our work. Creating an ideabook for a new client and then getting feedback on all the images we put into it allows us to hone in on their taste preferences rather quickly. Plus, its fun! It really is amazing what all these on line tools can do if one takes the time to incorporate them into their daily work. Check out my profile at

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